SoFi helps people achieve financial independence in a variety of products from borrowing, saving, spending, investing and rewarding.
Collaboration with Empyr allows members to earn cash back at their favorite places.
With Empyr, users receive cash back through SoFi Money
To get members to add money, members would be able to receive a certain amount of points per action.
Members can choose any bill they would like to pay with SoFi Money to be awarded with points.
Members can choose to set up a direct deposit to get even more points.
Referral programs for Money, Invest and Loans changes every 2 weeks to allow for A/B testing so our members keep coming back.
With Venmo at the front of the line with P2P payments, UX improvements were made to enhance our product even more.