Your one stop shop for all your cryptocurrency needs.
Blockchain is not an easy concept for people to understand. It is different than your traditional bonds and stocks. With the rise of Bitcoin and other cryptocurrencies, people didn’t know who to trust and how to use the various wallets out there.
After hundreds of surveys and interviews, we grouped pain points into similar categories.
We explored a variety of possible solutions for our dashboard. Most of the explorations came from competitive research on other bitcoin and cryptocurrency apps along with financial and health apps.
The data showed most of our drop offs were onboarding users so we ran though some explorations on how to close the gap.
Solving one of the pain points for users were educating them on what Abra is, our rates and security.
Our research and data showed a significant amount of drop offs when it came to verifying a user’s identity. 70% of users were reluctant in giving their social security number.
We experimented with having an option to log in with Facebook. (This was before Cambridge Analytica). It increased our first cash-in by 30%.
As first cash-in increased, so did our user base. With Bitcoin on the rise along with other cryptocurrencies, we had to look for other partners to allow our users to buy instantly. American Express and Simplex gave users with higher limits along with the ability to buy on the spot.
OUTCOME: Signups and first cash-in tripled. People felt safe and confident using Abra. Getting in and out of the app was intuitive and easy to use.
LEARNINGS: People wanted consistency in the app as the experience had a mixture of old and new design. People asked for tutorials on cryptocurrencies or a library resource within the app.
GROWTH: Create consistency within the entire app. Create a hub of resources and offer free cryptocurrencies based on learning.